Preacher's Piece

People are an interesting lot. We live in a time where surveys are taken for just about everything. Most of the time when you buy something online, immediately after you send your order in, a survey arrives in your inbox asking a bunch of questions about your experience in making the purchase. Sometimes there are surveys on top of surveys.

I remember reading about the marketing strategy for a certain laundry detergent. The company put together an impressive set of commercials in an effort to convince their audience of the superiority of their product, only to be disappointed at the end of the...